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Launching a business may be hard work, but it’s just the beginning of what it takes to make it as an entrepreneur.
After you’ve squared away your legal docs, decided on your product or service, created your branding, and set up your systems, the real work begins: marketing.
That’s why you’ve got to invest time in getting people to know, like, and trust you. The only way to do that is marketing.
Marketing + Moms = A Winning Combo
I know, I know — the idea of marketing yourself may sound difficult or even scary. But becoming a work at home mom is about more than making money. It’s a journey of discovery that will stretch you and help you grow beyond what you could’ve ever imagined.
Learning how to market your business will result in oodles of personal growth…and, hopefully, a larger wallet.
As a mom, you are a natural educator. That’s what marketing is: educating potential clients on the value of choosing your offer over that of your competitors.
You may think you need to spend thousands of dollars and a couple years in school earning a college degree in order to become a marketer.
WRONG.
You didn’t need to earn an MBA to go into business for yourself, so you certainly don’t need a degree to become an effective marketer.
Some of the top online marketers today — Neil Patel, Amy Porterfield, and Rand Fishkin, to name a few— are incredibly successful despite a lack of formal training in marketing. These influencers learned by doing…and so can you.
Fortunately, you don’t have to start learning online marketing from scratch. There are plenty of solid resources available to you online that will teach you how to develop a following of happy and loyal customers.
Did I mention they’re 100% free?
From Bread Baker to Bread Maker
Courses
Imposter syndrome is a major issue for a lot of mamas like you who are stepping out of their comfort zone to build a business. The following courses will not only show you how to market your business online, you’ll gain confidence in yourself as a businesswoman…and maybe even a shiny new certificate for your wall!
First up is Google’s Primer, an app that teaches you bite-sized and memorable lessons directly on your smartphone. If you’ve got 5 minutes to spare, you can learn how to market your business.
Earn a free certification from the team at Hubspot as you learn the fundamentals of online marketing. When you’re done, check out their courses on content marketing and email marketing (both are free!)
This short and sweet course by Canva will teach you the basics of branding. Fonts, colors, and graphics are only the beginning.
Internet Marketing for Smart People
Copyblogger has created an incredible,
Facebook (and Instagram) Blueprint
Everything you’ve wanted to know about using Facebook and Instagram for marketing is contained in this free series of courses by Facebook. When you’re ready, get certified…and add “Facebook Marketing Expert” to your resume.
When it comes to understanding the health of your business, it all comes down to the data. Learn how to track and understand the data that matters with Google’s Analytics Academy.
Blogs and Websites
The following blogs and websites are worth reading daily. Each piece of content you consume from these sites will add a little more to the marketing puzzle.
Follow along with this video series to learn the basics of SEO, affiliate marketing, content marketing, social media marketing, and more.
Neil Patel is one of the most well-known marketers in the world. His blog contains straightforward marketing advice, tips, and tricks written in easy to understand language.
Is writer’s block keeping you from moving forward with your business? Learn how to communicate effectively with step-by-step blog posts, video tutorials, and guides from Joanna Wiebe and crew.
For a look at how to drum up clients as a freelance writer and how to level up your career, Make A Living Writing is a one-stop shop. Carol Tice is a no-nonsense, veteran writer who shares proven methods to go from starving artist to well-fed maestro.
Why in the world would a coding website be included in a list of marketing resources? In order to set up the tech you need to be successful as an online business owner and marketer, you’ve got to have a basic understanding of HTML and CSS. These terms may be Greek to you now, but you’ll know exactly what they are and what they do once you’ve spent time exploring this website.
eBooks
The eBooks in this list aren’t
When you hear the term “SEO”, does it leave you scratching your head out of curiosity? Search Engine Optimization (SEO) is a marketing discipline that focuses on improving search engine results. If you’re running an online business, SEO is relevant to you. Learn the ins and outs
The Beginner’s Guide to Online Marketing
For a comprehensive introduction to the world of online marketing, you can’t go wrong with this eBook by Neil Patel and Ritika Puri. Download this guide and read it with a pen and notebook handy. You’ll want to take plenty of notes!
The Sophisticated Marketer’s Guide to Linkedin
As a newbie marketer and business owner, the title of this guide may be a little intimidating. If Linkedin is a part of your marketing strategy (and it should be if you’re a freelance services provider), then this guide is worth a good look.
From Bread Baker to Bread Maker
100+ Freelance Writing Questions Answered
Marketing is essential to getting work as a freelance writer. Learn how to hone your craft and find quality clients with this book by Carol Tice.
Social Media Marketing Industry Report
Master social media marketing with this
The Complete Guide to Building Your Blog Audience
This guide is another gem from Neil Patel and the crew at Quick Sprout. If you’re running a blog as a business or writing blogs for businesses as a freelancer, the step-by-step information in this guide will help you to effectively market your content.
The Beginner’s Guide to Digital Marketing
You’ll love this plain language guide to online marketing created by the team at Digital Marketer. Learn the concepts and the lingo involved in marketing then dive
Podcasts
Podcasts are one of my favorite types of media to consume! With a good podcast playing in the background, I can transform menial tasks like cooking and
Neil Patel and Eric Siu have created hundreds of episodes filled with actionable advice for business owners who want to see results. The best part? Each episode clocks in around 10 minutes.
Amy Porterfield brings together experts from every field of business to reveal the secrets of marketing success. If you want step-by-step action plans and freebies that will give your operations a boost, this is the podcast for you.
This podcast is hosted by the bubbly and sharp communications maven Nikki Elledge Brown. Not only is she a successful business owner, she’s a wife and mother who knows what it’s like to balance the worlds of work and family from home. Even better: her guests are successful mompreneurs, too. If you want to gain insight from women who’ve been where you are now and have made it work, you’ll want to tune in to this broadcast.
Social Media Marketing Happy Hour
As a WAHM looking to dive into the world of marketing, social media sites are a great way to get started sharing your brand story, finding leads, and making sales. Learn how to do it right with Dawn Marrs Ortiz and Traci Reuter.
Written communication is essential to the success of your business. Take your content creation skills to the next level with Copyblogger’s podcast. The episodes are short and invaluable for entrepreneurs at every stage in the game. Bonus: Host Sonia Simone and crew also touch on topics related to developing an entrepreneurial mindset, a must-know topic to stay motivated on your journey.
Pinterest may be the preferred pastime of stay at home mamas, but it’s also a powerful search engine and marketing platform. The Simple Pin Podcast by Kate Ahl is an insider’s look at how to use Pinterest to grow your business in creative ways.
The Smart Passive Income Podcast
Pat Flynn covers all things business related
Conclusion
You won’t learn marketing overnight, but as you study, implement what you’ve learned, and ask questions to determine what is working best for your business, you will develop the skills you need to be a stellar online marketer!
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