Real Jobs for Enterprising Moms
How to Bridge Your Industry Knowledge Gap: 5 Tips for Wannabe WAHMs
Feeling Out of Touch With Your Industry?
You’ve been a stay at home mom for some time now and you’re ready to work again, this time from home.
A major barrier you may be facing as you attempt to transition from stay at home mom to work at home mom is an industry knowledge gap. The technology and processes used in the modern workplace change at a rapid pace. The current trends and ideas that dominate the industry you left behind can make you feel out of touch.
The longer a woman is out of the workforce, the wider her knowledge gap of the business world grows. If you’ve been a stay at home mom for a lengthy period, you may feel overwhelmed by the idea of returning to your industry.
Can I Make Up For Lost Time?
You will have to work hard to take your place in the workforce once more, but you can do it. The key to opting-in again without starting at the bottom is to research the trends, investigate the tools, and apply what you’ve learned.
But how can you cultivate the expertise you need to stand out in when you’re still at home changing diapers?
“The longer a woman is out of the workforce, the wider her knowledge gap of the business world grows.”
From Bread Baker to Bread Maker
Anything Is Possible…With the Internet
Anything is possible with the power of the internet. You can become a business maven in less time than it takes to get through a season of your favorite show.
These 5 simple steps will put you on the path to re-establish yourself in your industry.
1. Start a Blog
Documenting your journey from stay at home mom to work at home mom is a powerful strategy.
Creating your own platform demonstrates your ability to communicate well, showcases your thought leadership, and gives you leverage for potential job opportunities.
Every industry has a need for good writers. Blogging on a regular basis has the potential to refine your writing skills. Developing the ability to write well can open the door to many lucrative opportunities.
2. Hit the Books
There are numerous free and inexpensive courses available online that will provide you with a thorough skill refresher. This is a quick and affordable way to become informed about the best practices in your industry.
Don’t be afraid to explore other skills while you’re strengthening current skills. Learning to code, for example, will give you an advantage in today’s tech-driven workforce.
3. Follow the Leader
Use Twitter to identify the current leaders in your industry.
Do a search using hashtags and keywords to find out who is tweeting about those topics. Whenever you notice people whose tweets are getting a lot of engagement, click over to their profile. If they’re demonstrating a lot of industry knowledge, follow them. Pay attention to the articles they share and the issues they discuss.
Take notes and do your own investigation into these subjects. Use your findings to fuel your conversations with recruiters or prospects. Share your thoughts on your new blog.
4. You’ve Got Mail
Become an avid reader of industry newsletters.
Let’s say you’ve got a year of design school under your belt from your pre-baby days and now you want to find remote work as a graphic designer. If you want fresh insights into graphic design, you can learn a lot by reading professional blogs.
Use a search engine and enter keyword phrases to discover useful content. Try phrases such as “top graphic design publications” or “best graphic designs blogs”.
Subscribe to the lists of top-ranking graphic design publishers, then spend 30 minutes reading their emails every morning.
Over time, your knowledge will grow by leaps and bounds. Take it a step further and apply what you’ve learned by creating new pieces for your portfolio.
5. Get Social On- and Offline
Your social media presence is as important as your resume.
The best social media platform for professionals is Linkedin hands down. You can also make excellent professional connections on Twitter, Facebook, and even Instagram. But don’t stop there!
It’s worthwhile to get out and rub elbows with other professionals even if your endgame is a work at home job. When it comes to making an impression, there’s nothing like a face-to-face meeting.
Skip the girls’ night and drop in at a Toastmasters’ meeting, a community board meeting, or a professional conference instead.
A Little Research Goes a Long Way
Picking up where you left off in your career is a surefire way to remain behind. Use these methods to learn about what’s working now and catapult yourself to the top.
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